{"id":4341,"date":"2026-07-07T20:57:43","date_gmt":"2026-07-07T20:57:43","guid":{"rendered":"https:\/\/brownsvillecic.com\/?p=4341"},"modified":"2026-08-27T18:48:47","modified_gmt":"2026-08-27T18:48:47","slug":"goteo-n-o-1-brownsvilles-q2-en-cifras","status":"publish","type":"post","link":"https:\/\/brownsvillecic.com\/es\/drip-no-1-brownsvilles-q2-by-the-numbers\/","title":{"rendered":"DRIP n.\u00b0 1: El segundo trimestre de Brownsville, en cifras"},"content":{"rendered":"<p><!-- DRIP Quarterly Brief (Q2 2026) \u2014 WordPress version. Paste this entire block into a single \"Custom HTML\" block in the editor. --><\/p>\n<div id=\"drip-wrap\">\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Montserrat:wght@400;500;600;700;900&display=swap');\n\/* Hard reset: neutralize theme\/Elementor table styling inside the brief *\/\n#drip-wrap table, #drip-wrap tr, #drip-wrap td, #drip-wrap th {\n  border: none !important;\n  background: none !important;\n  background-color: transparent !important;\n  box-shadow: none !important;\n  outline: none !important;\n  margin: 0 !important;\n  min-width: 0 !important;\n}\n#drip-wrap td, #drip-wrap th { padding: 0; }\n#drip-wrap table { border-collapse: collapse !important; border-spacing: 0 !important; }\n#drip-wrap img { box-shadow: none !important; border-radius: 0 !important; margin: 0 !important; }\n#drip-wrap div, #drip-wrap span { margin: 0; }<\/p>\n<p>#drip-wrap table, #drip-wrap td { border-collapse:collapse; }\n#drip-wrap img { border:0; height:auto; line-height:100%; outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; }\n#drip-wrap a { text-decoration:none; }\n@media only screen and (max-width:620px) {\n  #drip-wrap .email-container { width:100% !important; }\n  #drip-wrap .px-32 { padding-left:22px !important; padding-right:22px !important; }\n  #drip-wrap .stack { display:block !important; width:100% !important; box-sizing:border-box !important; }\n  #drip-wrap .stack-center { text-align:center !important; }\n  #drip-wrap .hero-num { font-size:56px !important; }\n  #drip-wrap .drip-word { font-size:62px !important; }\n  #drip-wrap .meta-cell { display:block !important; width:100% !important; border-right:0 !important; padding:10px 0 !important; }\n  #drip-wrap .split-cell { display:block !important; width:100% !important; box-sizing:border-box !important; }\n  #drip-wrap .split-gap { display:none !important; font-size:0 !important; line-height:0 !important; height:0 !important; }\n  #drip-wrap .split-cell-top { margin-bottom:12px !important; }\n  #drip-wrap .hero-num-cell { padding:28px 22px 2px 22px !important; }\n  #drip-wrap .hero-txt-cell { padding:0 22px 30px 22px !important; }\n}\n<\/style>\n<p><center lang=\"en\" style=\"width:100%; background-color:#F2F4F9 !important;\"><\/p>\n<table role=\"presentation\" id=\"bodyTable\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"background-color:#F2F4F9 !important;\">\n<tr>\n<td align=\"center\" style=\"padding:28px 12px 48px 12px;\">\n<p>        <!-- ===================== EMAIL CARD ===================== --><\/p>\n<table role=\"presentation\" width=\"600\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"email-container\" style=\"width:600px; max-width:640px; background-color:#FFFFFF !important;\">\n<p>          <!-- TOP BAR --><\/p>\n<tr>\n<td bgcolor=\"#FFFFFF\" class=\"px-32\" style=\"background-color:#FFFFFF !important; padding:18px 32px; border-bottom:1px solid #EEF0F4 !important;\">\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td align=\"left\" valign=\"middle\" style=\"padding:0;\">\n                    <img decoding=\"async\" src=\"https:\/\/mcusercontent.com\/31ac9f29b8a3a53cb0662e650\/images\/6e92f4a6-954a-5e47-4844-43d6c57b9164.png\" width=\"150\" height=\"30\" alt=\"Brownsville Community Improvement Corporation\" style=\"display:block; width:150px; height:30px; max-width:150px;\">\n                  <\/td>\n<td align=\"right\" valign=\"middle\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:10px; font-weight:600; letter-spacing:1.8px; text-transform:uppercase; color:#007AB2;\">LA EDICI\u00d3N DE VERANO<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<p>          <!-- MASTHEAD --><\/p>\n<tr>\n<td bgcolor=\"#223366\" class=\"px-32\" style=\"background-color:#223366 !important; padding:44px 32px 30px 32px; border-bottom:4px solid #0099DD !important;\">\n<div class=\"drip-word\" style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:900; font-size:78px; line-height:67px; letter-spacing:-3px; color:#FFFFFF;\">GOTEO<span style=\"display:inline-block; width:14px; height:14px; background-color:#0099DD !important; margin-left:4px; vertical-align:baseline; line-height:1;\"><\/span><\/div>\n<div style=\"font-family: 'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight: 400; font-size: 17px; line-height: 1.3; color: #C7CEDE; padding: 14px 0px 20px;\">Informe de datos, perspectivas y proyecciones de la investigaci\u00f3n BCIC.\n<\/div>\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"border-top:1px solid #30457F !important; border-bottom:1px solid #30457F !important;\">\n<tr>\n<td class=\"meta-cell\" width=\"33%\" valign=\"top\" style=\"padding:14px 18px 14px 0; border-right:1px solid #30457F !important;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:9px; font-weight:600; letter-spacing:1.6px; text-transform:uppercase; color:#9FDAF1; padding-bottom:5px;\">Asunto<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:14px; font-weight:700; letter-spacing:.5px; text-transform:uppercase; color:#FFFFFF;\">N.\u00ba 01<\/div>\n<\/td>\n<td class=\"meta-cell\" width=\"34%\" valign=\"top\" style=\"padding:14px 18px; border-right:1px solid #30457F !important;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:9px; font-weight:600; letter-spacing:1.6px; text-transform:uppercase; color:#9FDAF1; padding-bottom:5px;\">Cuarto<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:14px; font-weight:700; letter-spacing:.5px; text-transform:uppercase; color:#FFFFFF;\">Segundo trimestre de 2026<\/div>\n<\/td>\n<td class=\"meta-cell\" width=\"33%\" valign=\"top\" style=\"padding:14px 0 14px 18px;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:9px; font-weight:600; letter-spacing:1.6px; text-transform:uppercase; color:#9FDAF1; padding-bottom:5px;\">Cobertura<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:14px; font-weight:700; letter-spacing:.5px; text-transform:uppercase; color:#FFFFFF;\">Abril-Junio<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<p>          <!-- THE READ --><\/p>\n<tr>\n<td class=\"px-32\" style=\"padding:40px 32px 32px 32px;\">\n<table role=\"presentation\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td width=\"26\" valign=\"middle\" style=\"padding:0;\">\n<div style=\"width:26px; height:2px; background-color:#0099DD !important; line-height:0; font-size:0;\">&nbsp;<\/div>\n<\/td>\n<td width=\"11\" style=\"padding:0; font-size:0;\">&nbsp;<\/td>\n<td valign=\"middle\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:11px; font-weight:600; letter-spacing:1.8px; text-transform:uppercase; color:#007AB2;\">La lectura<\/td>\n<\/tr>\n<\/table>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:500; font-size:24px; line-height:1.3; letter-spacing:-.3px; color:#0E1B3C; padding:18px 0 16px 0;\">\n                Este es el primer n\u00famero de DRIP, nuestra publicaci\u00f3n trimestral sobre hacia d\u00f3nde se dirige la econom\u00eda de Brownsville.\n              <\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:400; font-size:16px; line-height:1.62; color:#353A4E;\">\n                Cada n\u00famero transforma los datos de afluencia de p\u00fablico y gasto que recopilamos durante todo el a\u00f1o en un breve art\u00edculo sobre la situaci\u00f3n de los negocios locales.\n              <\/div>\n<p><\/p>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:400; font-size:16px; line-height:1.62; color:#353A4E;\">\n\t\t\t\tEste trimestre: el flujo de visitantes a negocios y atracciones se mantuvo estable, las marcas locales conservaron su posici\u00f3n frente a las cadenas nacionales, y un par de categor\u00edas mostraron un claro potencial de crecimiento. Una secci\u00f3n cerca del final analiza el turismo y los visitantes provenientes de otras ciudades.\n              <\/div>\n<\/td>\n<\/tr>\n<p>          <!-- THIS QUARTER IN NUMBERS --><\/p>\n<tr>\n<td class=\"px-32\" style=\"padding:8px 32px 0 32px;\">\n<table role=\"presentation\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td width=\"26\" valign=\"middle\" style=\"padding:0;\">\n<div style=\"width:26px; height:2px; background-color:#0099DD !important; line-height:0; font-size:0;\">&nbsp;<\/div>\n<\/td>\n<td width=\"11\" style=\"padding:0; font-size:0;\">&nbsp;<\/td>\n<td valign=\"middle\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:11px; font-weight:600; letter-spacing:1.8px; text-transform:uppercase; color:#007AB2;\">Este trimestre en cifras<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<p>          <!-- HERO STAT --><\/p>\n<tr>\n<td class=\"px-32\" style=\"padding:20px 32px 22px 32px;\">\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" bgcolor=\"#EAF6FC\" style=\"background-color:#EAF6FC !important; border:1px solid #9FDAF1 !important; border-radius:12px; border-collapse:separate; border-spacing:0;\">\n<tr>\n<td class=\"stack stack-center hero-num-cell\" width=\"200\" valign=\"middle\" align=\"left\" style=\"padding:26px 0 26px 26px;\">\n<div class=\"hero-num\" style=\"font-family: 'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight: 700; font-size: 60px; line-height: 54px; letter-spacing: -1.5px; color: #223366;\"><span style=\"font-size:34px; color:#007AB2;\">$<\/span>26.1<span style=\"font-size:30px; color:#007AB2;\">M<\/span><\/div>\n<\/td>\n<td class=\"stack stack-center hero-txt-cell\" valign=\"middle\" align=\"left\" style=\"padding: 26px 26px 26px 22px;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:600; font-size:18px; line-height:1.32; color:#0E1B3C; padding-bottom:7px;\">Estimaci\u00f3n del gasto con tarjetas de cr\u00e9dito y d\u00e9bito en el \u00e1rea metropolitana de Brownsville-Harlingen durante este trimestre.<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:13px; font-weight:600; color:#666B7E;\">Solo pagos con tarjeta<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<p>          <!-- LEDGER --><\/p>\n<tr>\n<td class=\"px-32\" style=\"padding:0 32px 34px 32px;\">\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td style=\"border-top:1px solid #EEF0F4 !important; padding:16px 0;\">\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td valign=\"top\" align=\"left\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:500; font-size:15px; line-height:1.25; color:#0E1B3C;\">Total de visitas a empresas<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:11px; color:#8A8F9F; padding-top:4px;\">En todas las categor\u00edas rastreadas<\/div>\n<\/td>\n<td valign=\"top\" align=\"right\" width=\"160\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:24px; letter-spacing:-.5px; color:#223366; line-height:1;\">28,9 M<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:12px; font-weight:600; color:#666B7E; padding-top:6px;\">\u25cf pr\u00e1cticamente igual que el a\u00f1o pasado<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-top:1px solid #EEF0F4 !important; padding:16px 0;\">\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td valign=\"top\" align=\"left\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:500; font-size:15px; line-height:1.25; color:#0E1B3C;\">Gasto por viaje<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:11px; color:#8A8F9F; padding-top:4px;\">Gasto promedio con tarjeta por viaje al metro<\/div>\n<\/td>\n<td valign=\"top\" align=\"right\" width=\"160\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:24px; letter-spacing:-.5px; color:#223366; line-height:1;\">$ 238<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:12px; font-weight:600; color:#2E8B57; padding-top:6px;\">\u25b2 desde $217 en el primer trimestre<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-top:1px solid #EEF0F4 !important; padding:16px 0;\">\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td valign=\"top\" align=\"left\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:500; font-size:15px; line-height:1.25; color:#0E1B3C;\">Visitas repetidas<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:11px; color:#8A8F9F; padding-top:4px;\">Clientes recurrentes<\/div>\n<\/td>\n<td valign=\"top\" align=\"right\" width=\"160\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:24px; letter-spacing:-.5px; color:#223366; line-height:1;\">73.4<span style=\"font-size:13px; font-weight:600; color:#8A8F9F;\">%<\/span><\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:12px; font-weight:600; color:#2E8B57; padding-top:6px;\">\u25b2 desde 72,9% en el primer trimestre<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-top:1px solid #EEF0F4 !important; padding:16px 0;\">\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td valign=\"top\" align=\"left\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:500; font-size:15px; line-height:1.25; color:#0E1B3C;\">Categor\u00eda de demanda de mayor crecimiento: Fitness<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:11px; color:#8A8F9F; padding-top:4px;\">Visitas por d\u00eda<\/div>\n<\/td>\n<td valign=\"top\" align=\"right\" width=\"160\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:24px; letter-spacing:-.5px; color:#223366; line-height:1;\">+6<span style=\"font-size:13px; font-weight:600; color:#8A8F9F;\">%<\/span><\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:12px; font-weight:600; color:#2E8B57; padding-top:6px;\">\u25b2 vs. \u00faltimo trimestre<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-top:1px solid #EEF0F4 !important; border-bottom:1px solid #EEF0F4 !important; padding:16px 0;\">\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td valign=\"top\" align=\"left\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:500; font-size:15px; line-height:1.25; color:#0E1B3C;\">Proyectos en fase de planificaci\u00f3n o en construcci\u00f3n.<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:11px; color:#8A8F9F; padding-top:4px;\">Canal de desarrollo<\/div>\n<\/td>\n<td valign=\"top\" align=\"right\" width=\"160\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:24px; letter-spacing:-.5px; color:#223366; line-height:1;\">133<span style=\"font-size:13px; font-weight:600; color:#8A8F9F;\">+<\/span><\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:12px; font-weight:600; color:#666B7E; padding-top:6px;\">M\u00e1s de 78 edificios \u00b7 M\u00e1s de 55 en fase de planificaci\u00f3n<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<p>          <!-- FOOT TRAFFIC (Placer) --><\/p>\n<tr>\n<td class=\"px-32\" style=\"padding:34px 32px 0 32px;\">\n<table role=\"presentation\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td width=\"26\" valign=\"middle\" style=\"padding:0;\">\n<div style=\"width:26px; height:2px; background-color:#223366 !important; line-height:0; font-size:0;\">&nbsp;<\/div>\n<\/td>\n<td width=\"11\" style=\"padding:0; font-size:0;\">&nbsp;<\/td>\n<td valign=\"middle\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:11px; font-weight:600; letter-spacing:1.8px; text-transform:uppercase; color:#223366;\">Ad\u00f3nde va la ciudad<\/td>\n<\/tr>\n<\/table>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:24px; line-height:1.18; letter-spacing:-.3px; color:#0E1B3C; padding:16px 0 12px 0;\">28,9 millones de visitas en toda el \u00e1rea metropolitana.<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:400; font-size:16px; line-height:1.62; color:#353A4E; padding-bottom:6px;\">\n                En todas las categor\u00edas que monitoreamos, el \u00e1rea metropolitana registr\u00f3 aproximadamente <strong style=\"color:#0E1B3C;\">28,9 millones de visitas<\/strong> Este trimestre, la mayor\u00eda de los residentes realizaron compras, comidas y recados. D\u00eda a d\u00eda, esta tendencia se mantiene pr\u00e1cticamente igual que en el mismo periodo de 2025, con una disminuci\u00f3n de aproximadamente 21 TP9T. El cambio se produjo hacia las tiendas de descuento y de un d\u00f3lar (con un aumento de aproximadamente 31 TP9T al d\u00eda) y un alejamiento de la comida r\u00e1pida (con una disminuci\u00f3n de aproximadamente 51 TP9T). La comida r\u00e1pida y las grandes superficies comerciales siguen atrayendo, con diferencia, la mayor cantidad de visitas.\n              <\/div>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"px-32\" style=\"padding:18px 32px 8px 32px;\">\n<p>              <!-- ft 1 --><\/p>\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"margin-bottom:14px;\">\n<tr>\n<td style=\"padding-bottom:7px;\">\n<table role=\"presentation\" width=\"100%\">\n<tr>\n<td align=\"left\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:500; font-size:14px; color:#0E1B3C;\">Comida r\u00e1pida y restaurantes de servicio r\u00e1pido (QSR)<\/td>\n<td align=\"right\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:14px; color:#223366;\">11,4 millones<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:0;\">\n<div style=\"background-color:#F2F4F9 !important; border-radius:6px; line-height:0; font-size:0;\">\n<div style=\"width:100%; height:12px; background-color:#0099DD !important; border-radius:6px; line-height:0; font-size:0;\">&nbsp;<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<p>              <!-- ft 2 --><\/p>\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"margin-bottom:14px;\">\n<tr>\n<td style=\"padding-bottom:7px;\">\n<table role=\"presentation\" width=\"100%\">\n<tr>\n<td align=\"left\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:500; font-size:14px; color:#0E1B3C;\">hipermercados<\/td>\n<td align=\"right\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:14px; color:#223366;\">5,7 millones<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:0;\">\n<div style=\"background-color:#F2F4F9 !important; border-radius:6px; line-height:0; font-size:0;\">\n<div style=\"width:50%; height:12px; background-color:#223366 !important; border-radius:6px; line-height:0; font-size:0;\">&nbsp;<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<p>              <!-- ft 3 --><\/p>\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"margin-bottom:14px;\">\n<tr>\n<td style=\"padding-bottom:7px;\">\n<table role=\"presentation\" width=\"100%\">\n<tr>\n<td align=\"left\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:500; font-size:14px; color:#0E1B3C;\">centros comerciales<\/td>\n<td align=\"right\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:14px; color:#223366;\">4,1 millones<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:0;\">\n<div style=\"background-color:#F2F4F9 !important; border-radius:6px; line-height:0; font-size:0;\">\n<div style=\"width:36%; height:12px; background-color:#223366 !important; border-radius:6px; line-height:0; font-size:0;\">&nbsp;<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<p>              <!-- ft 4 --><\/p>\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"margin-bottom:14px;\">\n<tr>\n<td style=\"padding-bottom:7px;\">\n<table role=\"presentation\" width=\"100%\">\n<tr>\n<td align=\"left\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:500; font-size:14px; color:#0E1B3C;\">Descuento y d\u00f3lar<\/td>\n<td align=\"right\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:14px; color:#223366;\">4,1 millones<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:0;\">\n<div style=\"background-color:#F2F4F9 !important; border-radius:6px; line-height:0; font-size:0;\">\n<div style=\"width:36%; height:12px; background-color:#223366 !important; border-radius:6px; line-height:0; font-size:0;\">&nbsp;<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<p>              <!-- ft 5 --><\/p>\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"margin-bottom:14px;\">\n<tr>\n<td style=\"padding-bottom:7px;\">\n<table role=\"presentation\" width=\"100%\">\n<tr>\n<td align=\"left\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:500; font-size:14px; color:#0E1B3C;\">Gasolina y conveniencia<\/td>\n<td align=\"right\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:14px; color:#223366;\">3,1 millones<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:0;\">\n<div style=\"background-color:#F2F4F9 !important; border-radius:6px; line-height:0; font-size:0;\">\n<div style=\"width:27%; height:12px; background-color:#223366 !important; border-radius:6px; line-height:0; font-size:0;\">&nbsp;<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<p>              <!-- ft 6 --><\/p>\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"margin-bottom:14px;\">\n<tr>\n<td style=\"padding-bottom:7px;\">\n<table role=\"presentation\" width=\"100%\">\n<tr>\n<td align=\"left\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:500; font-size:14px; color:#0E1B3C;\">Restaurantes<\/td>\n<td align=\"right\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:14px; color:#223366;\">2,5 millones<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:0;\">\n<div style=\"background-color:#F2F4F9 !important; border-radius:6px; line-height:0; font-size:0;\">\n<div style=\"width:22%; height:12px; background-color:#223366 !important; border-radius:6px; line-height:0; font-size:0;\">&nbsp;<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<p>              <!-- ft 7 --><\/p>\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"margin-bottom:14px;\">\n<tr>\n<td style=\"padding-bottom:7px;\">\n<table role=\"presentation\" width=\"100%\">\n<tr>\n<td align=\"left\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:500; font-size:14px; color:#0E1B3C;\">bancos<\/td>\n<td align=\"right\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:14px; color:#223366;\">1,2 millones<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:0;\">\n<div style=\"background-color:#F2F4F9 !important; border-radius:6px; line-height:0; font-size:0;\">\n<div style=\"width:11%; height:12px; background-color:#223366 !important; border-radius:6px; line-height:0; font-size:0;\">&nbsp;<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<p>              <!-- ft 8 --><\/p>\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"margin-bottom:4px;\">\n<tr>\n<td style=\"padding-bottom:7px;\">\n<table role=\"presentation\" width=\"100%\">\n<tr>\n<td align=\"left\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:500; font-size:14px; color:#0E1B3C;\">Aptitud f\u00edsica<\/td>\n<td align=\"right\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:14px; color:#223366;\">0,9 millones<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:0;\">\n<div style=\"background-color:#F2F4F9 !important; border-radius:6px; line-height:0; font-size:0;\">\n<div style=\"width:8%; height:12px; background-color:#223366 !important; border-radius:6px; line-height:0; font-size:0;\">&nbsp;<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:13px; font-style:italic; line-height:1.5; color:#666B7E; padding-top:16px;\">\n                Visitas totales por categor\u00eda. La gente permanece m\u00e1s tiempo en los gimnasios (83 min) y en los restaurantes con servicio de mesa (57 min); las gasolineras y los establecimientos de comida r\u00e1pida son paradas breves.\n              <\/div>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:0 32px;\">\n<div style=\"border-top:1px solid #EEF0F4 !important; font-size:0; line-height:0;\">&nbsp;<\/div>\n<\/td>\n<\/tr>\n<p>          <!-- WHERE LOCAL BEAT THE CHAINS --><\/p>\n<tr>\n<td class=\"px-32\" style=\"padding:38px 32px 10px 32px;\">\n<table role=\"presentation\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td width=\"26\" valign=\"middle\" style=\"padding:0;\">\n<div style=\"width:26px; height:2px; background-color:#223366 !important; line-height:0; font-size:0;\">&nbsp;<\/div>\n<\/td>\n<td width=\"11\" style=\"padding:0; font-size:0;\">&nbsp;<\/td>\n<td valign=\"middle\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:11px; font-weight:600; letter-spacing:1.8px; text-transform:uppercase; color:#223366;\">Nuestras marcas frente a las cadenas<\/td>\n<\/tr>\n<\/table>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:28px; line-height:1.12; letter-spacing:-.6px; color:#0E1B3C; padding:14px 0 6px 0;\">\n                Nuestras marcas locales ganaron cuatro enfrentamientos.\n              <\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:400; font-size:15px; line-height:1.55; color:#666B7E; padding:2px 0 4px 0;\">Se trata de marcas originarias de Brownsville y del Valle que est\u00e1n superando a las cadenas nacionales en su propio terreno.<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"px-32\" style=\"padding:8px 32px 0 32px;\">\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<p>                <!-- win 1 --><\/p>\n<tr>\n<td style=\"border-top:1px solid #EEF0F4 !important; padding:20px 0;\">\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td valign=\"top\" align=\"left\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:18px; letter-spacing:-.2px; color:#0E1B3C; line-height:1.2;\">Taco Palenque<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:14px; color:#666B7E; padding-top:6px; line-height:1.5;\">#4 en restaurantes, por delante de Olive Garden, IHOP y Chipotle.<\/div>\n<\/td>\n<td valign=\"top\" align=\"right\" width=\"100\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:24px; letter-spacing:-.5px; color:#223366; line-height:1;\">182,8K<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:10px; letter-spacing:1.2px; text-transform:uppercase; color:#8A8F9F; padding-top:6px;\">visitas<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<p>                <!-- win 2 --><\/p>\n<tr>\n<td style=\"border-top:1px solid #EEF0F4 !important; padding:20px 0;\">\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td valign=\"top\" align=\"left\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:18px; letter-spacing:-.2px; color:#0E1B3C; line-height:1.2;\">Stars Drive-In<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:14px; color:#666B7E; padding-top:6px; line-height:1.5;\">Un establecimiento original del sur de Texas que supera a KFC, Wendy&#039;s y Popeyes en afluencia de clientes de comida r\u00e1pida.<\/div>\n<\/td>\n<td valign=\"top\" align=\"right\" width=\"100\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:24px; letter-spacing:-.5px; color:#223366; line-height:1;\">185,7 mil<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:10px; letter-spacing:1.2px; text-transform:uppercase; color:#8A8F9F; padding-top:6px;\">visitas<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<p>                <!-- win 3 --><\/p>\n<tr>\n<td style=\"border-top:1px solid #EEF0F4 !important; padding:20px 0;\">\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td valign=\"top\" align=\"left\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:18px; letter-spacing:-.2px; color:#0E1B3C; line-height:1.2;\">bancos del RGV<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:14px; color:#666B7E; padding-top:6px; line-height:1.5;\">IBC, Texas Regional y Lone Star National juntas atraen a m\u00e1s inversores que cualquier otra entidad nacional, con la excepci\u00f3n de Wells Fargo y Chase.<\/div>\n<\/td>\n<td valign=\"top\" align=\"right\" width=\"100\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:24px; letter-spacing:-.5px; color:#223366; line-height:1;\">~200 mil<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:10px; letter-spacing:1.2px; text-transform:uppercase; color:#8A8F9F; padding-top:6px;\">visitas<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<p>                <!-- win 5 --><\/p>\n<tr>\n<td style=\"border-top:1px solid #EEF0F4 !important; border-bottom:1px solid #EEF0F4 !important; padding:20px 0;\">\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td valign=\"top\" align=\"left\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:18px; letter-spacing:-.2px; color:#0E1B3C; line-height:1.2;\">Gimnasios TruFit<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:14px; color:#666B7E; padding-top:6px; line-height:1.5;\">El gimnasio #2 en el \u00e1rea metropolitana, solo superado por Planet Fitness.<\/div>\n<\/td>\n<td valign=\"top\" align=\"right\" width=\"100\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:24px; letter-spacing:-.5px; color:#223366; line-height:1;\">219,8 mil<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:10px; letter-spacing:1.2px; text-transform:uppercase; color:#8A8F9F; padding-top:6px;\">visitas<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<p>          <!-- Which categories have room callout --><\/p>\n<tr>\n<td class=\"px-32\" style=\"padding:26px 32px 38px 32px;\">\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" bgcolor=\"#F2F4F9\" style=\"background-color:#F2F4F9 !important; border-radius:12px;\">\n<tr>\n<td style=\"padding:26px;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:11px; font-weight:700; letter-spacing:1.8px; text-transform:uppercase; color:#223366; padding-bottom:12px;\">Donde un operador local tenga espacio<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:400; font-size:15px; line-height:1.62; color:#353A4E;\">El sector del fitness es el que ofrece mayor potencial de crecimiento de todas las categor\u00edas que analizamos. El \u00e1rea metropolitana cuenta con tan solo 0,54 establecimientos de fitness y recreaci\u00f3n por cada 10\u00a0000 habitantes, menos de la mitad de la tasa de Texas (1,13), mientras que dos cadenas, Planet Fitness y TruFit, concentran aproximadamente dos tercios de todas las visitas a gimnasios. Una categor\u00eda con poca oferta y una demanda concentrada en pocas manos es precisamente donde un operador local bien gestionado tiene una oportunidad. El sector de la alimentaci\u00f3n es la otra v\u00eda libre: los restaurantes (26 marcas analizadas) y la comida r\u00e1pida (37) est\u00e1n saturados, pero son un mercado con potencial de crecimiento, ya que, m\u00e1s all\u00e1 de los l\u00edderes, ning\u00fan nombre destaca por encima de los dem\u00e1s, lo que explica c\u00f3mo Taco Palenque, Stars y El Pato se han labrado su cuota de mercado. Los hipermercados (3 marcas) y los centros comerciales (2) est\u00e1n pr\u00e1cticamente cerrados, y Walmart por s\u00ed solo representa dos tercios del tr\u00e1fico de los hipermercados. En resumen: el fitness y la alimentaci\u00f3n son las v\u00edas libres, y conviene ubicarse junto a las grandes superficies en lugar de intentar reemplazarlas.<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<p>          <!-- ACROSS THE DISTRICTS --><\/p>\n<tr>\n<td class=\"px-32\" style=\"padding:8px 32px 0 32px;\">\n<table role=\"presentation\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td width=\"26\" valign=\"middle\" style=\"padding:0;\">\n<div style=\"width:26px; height:2px; background-color:#223366 !important; line-height:0; font-size:0;\">&nbsp;<\/div>\n<\/td>\n<td width=\"11\" style=\"padding:0; font-size:0;\">&nbsp;<\/td>\n<td valign=\"middle\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:11px; font-weight:600; letter-spacing:1.8px; text-transform:uppercase; color:#223366;\">En los cuatro distritos<\/td>\n<\/tr>\n<\/table>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:24px; line-height:1.18; letter-spacing:-.3px; color:#0E1B3C; padding:16px 0 8px 0;\">Cada distrito tiene un punto brillante.<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:400; font-size:15px; line-height:1.55; color:#666B7E;\">Un breve resumen de lo que est\u00e1 funcionando en cada uno de los cuatro distritos electorales de Brownsville este trimestre.<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"px-32\" style=\"padding:18px 32px 36px 32px;\">\n<p>              <!-- row 1 : D1, D2 --><\/p>\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td class=\"split-cell split-cell-top\" width=\"48%\" valign=\"top\" bgcolor=\"#F2F4F9\" style=\"background-color:#F2F4F9 !important; border-radius:12px; padding:22px;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:10px; font-weight:700; letter-spacing:1.4px; text-transform:uppercase; color:#007AB2; padding-bottom:12px;\">DISTRITO 1<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:34px; line-height:1; letter-spacing:-1px; color:#223366;\">+20%<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:600; font-size:14px; line-height:1.3; color:#0E1B3C; padding-top:10px;\">Poblaci\u00f3n diurna por encima de sus residentes<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:12px; line-height:1.5; color:#666B7E; padding-top:5px;\">La UTRGV, las universidades y HEB atraen a mucha gente al distrito durante el d\u00eda.<\/div>\n<\/td>\n<td class=\"split-gap\" width=\"4%\" style=\"padding:0; font-size:0; line-height:0;\">&nbsp;<\/td>\n<td class=\"split-cell split-cell-top\" width=\"48%\" valign=\"top\" bgcolor=\"#F2F4F9\" style=\"background-color:#F2F4F9 !important; border-radius:12px; padding:22px;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:10px; font-weight:700; letter-spacing:1.4px; text-transform:uppercase; color:#007AB2; padding-bottom:12px;\">DISTRITO 2<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:34px; line-height:1; letter-spacing:-1px; color:#223366;\">+2.8%<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:600; font-size:14px; line-height:1.3; color:#0E1B3C; padding-top:10px;\">Visitantes de fuera del distrito, escalando<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:12px; line-height:1.5; color:#666B7E; padding-top:5px;\">Dos hipermercados Walmart son los puntos de referencia del corredor.<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td height=\"14\" style=\"padding:0; font-size:0; line-height:14px;\">&nbsp;<\/td>\n<\/tr>\n<\/table>\n<p>              <!-- row 2 : D3, D4 --><\/p>\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td class=\"split-cell split-cell-top\" width=\"48%\" valign=\"top\" bgcolor=\"#F2F4F9\" style=\"background-color:#F2F4F9 !important; border-radius:12px; padding:22px;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:10px; font-weight:700; letter-spacing:1.4px; text-transform:uppercase; color:#007AB2; padding-bottom:12px;\">DISTRITO 3<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:34px; line-height:1; letter-spacing:-1px; color:#223366;\">+8.5%<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:600; font-size:14px; line-height:1.3; color:#0E1B3C; padding-top:10px;\">El n\u00famero de visitantes procedentes de fuera del distrito ha aumentado a\u00f1o tras a\u00f1o.<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:12px; line-height:1.5; color:#666B7E; padding-top:5px;\">El distrito m\u00e1s concurrido de la ciudad, encabezado por el centro comercial Sunrise Mall.<\/div>\n<\/td>\n<td class=\"split-gap\" width=\"4%\" style=\"padding:0; font-size:0; line-height:0;\">&nbsp;<\/td>\n<td class=\"split-cell\" width=\"48%\" valign=\"top\" bgcolor=\"#F2F4F9\" style=\"background-color:#F2F4F9 !important; border-radius:12px; padding:22px;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:10px; font-weight:700; letter-spacing:1.4px; text-transform:uppercase; color:#007AB2; padding-bottom:12px;\">DISTRITO 4<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:34px; line-height:1; letter-spacing:-1px; color:#223366;\">+2.95%<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:600; font-size:14px; line-height:1.3; color:#0E1B3C; padding-top:10px;\">El crecimiento de residentes m\u00e1s r\u00e1pido de la ciudad.<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:12px; line-height:1.5; color:#666B7E; padding-top:5px;\">Su principal atractivo es Morrison Crossing, un centro comercial que recibe 1,35 millones de visitas.<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:0 32px;\">\n<div style=\"border-top:1px solid #EEF0F4 !important; font-size:0; line-height:0;\">&nbsp;<\/div>\n<\/td>\n<\/tr>\n<p>          <!-- OUT-OF-TOWN VISITORS (the one visitor section) --><\/p>\n<tr>\n<td class=\"px-32\" style=\"padding:38px 32px 0 32px;\">\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" bgcolor=\"#EAF6FC\" style=\"background-color:#EAF6FC !important; border-radius:12px;\">\n<tr>\n<td style=\"padding:22px 24px;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:11px; font-weight:700; letter-spacing:2px; text-transform:uppercase; color:#007AB2; padding-bottom:8px;\">Turismo y visitas al exterior<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:900; font-size:30px; line-height:1.05; letter-spacing:-.8px; color:#0E1B3C; padding-bottom:8px;\">visitantes de fuera de la ciudad<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:400; font-size:15px; line-height:1.55; color:#353A4E;\">La mayor parte de este informe trata sobre los negocios locales. Esta secci\u00f3n se centra en los visitantes que viajan desde 80 kil\u00f3metros o m\u00e1s. Representan una peque\u00f1a parte del total, aproximadamente 91 d\u00edas de visita, pero se quedan m\u00e1s tiempo, gastan m\u00e1s por viaje y generan ingresos para la ciudad.<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<p>          <!-- WHERE THEY COME FROM --><\/p>\n<tr>\n<td class=\"px-32\" style=\"padding:34px 32px 0 32px;\">\n<table role=\"presentation\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td width=\"26\" valign=\"middle\" style=\"padding:0;\">\n<div style=\"width:26px; height:2px; background-color:#0099DD !important; line-height:0; font-size:0;\">&nbsp;<\/div>\n<\/td>\n<td width=\"11\" style=\"padding:0; font-size:0;\">&nbsp;<\/td>\n<td valign=\"middle\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:11px; font-weight:600; letter-spacing:1.8px; text-transform:uppercase; color:#007AB2;\">Desde d\u00f3nde entran en coche<\/td>\n<\/tr>\n<\/table>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:24px; line-height:1.18; letter-spacing:-.3px; color:#0E1B3C; padding:16px 0 12px 0;\">Houston encabeza la multitud de visitantes de fuera de la ciudad.<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:400; font-size:16px; line-height:1.62; color:#353A4E; padding-bottom:4px;\">\n                Dejando de lado nuestra zona de influencia, los visitantes provienen principalmente de otras partes de Texas. Dallas-Fort Worth ascendi\u00f3 al cuarto puesto este trimestre, superando a Corpus Christi, lo que demuestra que el atractivo se extiende por todo el estado. Entre los visitantes internacionales, el operador 70% proviene de M\u00e9xico.\n              <\/div>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"px-32\" style=\"padding:18px 32px 8px 32px;\">\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<p>                <!-- origin 1 --><\/p>\n<tr>\n<td style=\"border-top:1px solid #EEF0F4 !important; padding:14px 0;\">\n<table role=\"presentation\" width=\"100%\">\n<tr>\n<td align=\"left\" valign=\"middle\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:600; font-size:15px; color:#0E1B3C;\">Houston<\/td>\n<td align=\"right\" valign=\"middle\" width=\"220\" style=\"padding:0;\">\n<table role=\"presentation\" align=\"right\" width=\"198\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td width=\"140\" style=\"padding:0;\">\n<div style=\"background-color:#F2F4F9 !important; border-radius:5px; line-height:0; font-size:0;\">\n<div style=\"width:100%; height:10px; background-color:#0099DD !important; border-radius:5px; line-height:0; font-size:0;\">&nbsp;<\/div>\n<\/div>\n<\/td>\n<td width=\"12\" style=\"padding:0; font-size:0;\">&nbsp;<\/td>\n<td align=\"right\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:15px; color:#223366;\" width=\"46\">11.7%<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<p>                <!-- origin 2 --><\/p>\n<tr>\n<td style=\"border-top:1px solid #EEF0F4 !important; padding:14px 0;\">\n<table role=\"presentation\" width=\"100%\">\n<tr>\n<td align=\"left\" valign=\"middle\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:600; font-size:15px; color:#0E1B3C;\">San Antonio<\/td>\n<td align=\"right\" valign=\"middle\" width=\"220\" style=\"padding:0;\">\n<table role=\"presentation\" align=\"right\" width=\"198\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td width=\"140\" style=\"padding:0;\">\n<div style=\"background-color:#F2F4F9 !important; border-radius:5px; line-height:0; font-size:0;\">\n<div style=\"width:89%; height:10px; background-color:#0099DD !important; border-radius:5px; line-height:0; font-size:0;\">&nbsp;<\/div>\n<\/div>\n<\/td>\n<td width=\"12\" style=\"padding:0; font-size:0;\">&nbsp;<\/td>\n<td align=\"right\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:15px; color:#223366;\" width=\"46\">10.5%<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<p>                <!-- origin 3 --><\/p>\n<tr>\n<td style=\"border-top:1px solid #EEF0F4 !important; padding:14px 0;\">\n<table role=\"presentation\" width=\"100%\">\n<tr>\n<td align=\"left\" valign=\"middle\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:600; font-size:15px; color:#0E1B3C;\">Dallas-Fort Worth<\/td>\n<td align=\"right\" valign=\"middle\" width=\"220\" style=\"padding:0;\">\n<table role=\"presentation\" align=\"right\" width=\"198\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td width=\"140\" style=\"padding:0;\">\n<div style=\"background-color:#F2F4F9 !important; border-radius:5px; line-height:0; font-size:0;\">\n<div style=\"width:53%; height:10px; background-color:#0099DD !important; border-radius:5px; line-height:0; font-size:0;\">&nbsp;<\/div>\n<\/div>\n<\/td>\n<td width=\"12\" style=\"padding:0; font-size:0;\">&nbsp;<\/td>\n<td align=\"right\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:15px; color:#223366;\" width=\"46\">6.2%<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<p>                <!-- origin 4 --><\/p>\n<tr>\n<td style=\"border-top:1px solid #EEF0F4 !important; padding:14px 0;\">\n<table role=\"presentation\" width=\"100%\">\n<tr>\n<td align=\"left\" valign=\"middle\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:600; font-size:15px; color:#0E1B3C;\">Corpus Cristi<\/td>\n<td align=\"right\" valign=\"middle\" width=\"220\" style=\"padding:0;\">\n<table role=\"presentation\" align=\"right\" width=\"198\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td width=\"140\" style=\"padding:0;\">\n<div style=\"background-color:#F2F4F9 !important; border-radius:5px; line-height:0; font-size:0;\">\n<div style=\"width:51%; height:10px; background-color:#0099DD !important; border-radius:5px; line-height:0; font-size:0;\">&nbsp;<\/div>\n<\/div>\n<\/td>\n<td width=\"12\" style=\"padding:0; font-size:0;\">&nbsp;<\/td>\n<td align=\"right\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:15px; color:#223366;\" width=\"46\">6.0%<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<p>                <!-- origin 5 --><\/p>\n<tr>\n<td style=\"border-top:1px solid #EEF0F4 !important; border-bottom:1px solid #EEF0F4 !important; padding:14px 0;\">\n<table role=\"presentation\" width=\"100%\">\n<tr>\n<td align=\"left\" valign=\"middle\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:600; font-size:15px; color:#0E1B3C;\">Austin<\/td>\n<td align=\"right\" valign=\"middle\" width=\"220\" style=\"padding:0;\">\n<table role=\"presentation\" align=\"right\" width=\"198\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td width=\"140\" style=\"padding:0;\">\n<div style=\"background-color:#F2F4F9 !important; border-radius:5px; line-height:0; font-size:0;\">\n<div style=\"width:46%; height:10px; background-color:#0099DD !important; border-radius:5px; line-height:0; font-size:0;\">&nbsp;<\/div>\n<\/div>\n<\/td>\n<td width=\"12\" style=\"padding:0; font-size:0;\">&nbsp;<\/td>\n<td align=\"right\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:15px; color:#223366;\" width=\"46\">5.4%<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:13px; font-style:italic; line-height:1.5; color:#666B7E; padding-top:14px;\">\n                Porcentaje de todos los viajes al \u00e1rea metropolitana por mercado de origen, Datafy, segundo trimestre de 2026. (Nuestro mercado local, Harlingen-Brownsville, es el m\u00e1s grande con 22,91 TP9T; se considera local, por lo que queda fuera de esta lista).\n              <\/div>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:0 32px;\">\n<div style=\"border-top:1px solid #EEF0F4 !important; font-size:0; line-height:0;\">&nbsp;<\/div>\n<\/td>\n<\/tr>\n<p>          <!-- WHAT THEY'RE WORTH --><\/p>\n<tr>\n<td class=\"px-32\" style=\"padding:38px 32px 0 32px;\">\n<table role=\"presentation\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td width=\"26\" valign=\"middle\" style=\"padding:0;\">\n<div style=\"width:26px; height:2px; background-color:#0099DD !important; line-height:0; font-size:0;\">&nbsp;<\/div>\n<\/td>\n<td width=\"11\" style=\"padding:0; font-size:0;\">&nbsp;<\/td>\n<td valign=\"middle\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:11px; font-weight:600; letter-spacing:1.8px; text-transform:uppercase; color:#007AB2;\">Lo que vale un visitante<\/td>\n<\/tr>\n<\/table>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:24px; line-height:1.18; letter-spacing:-.3px; color:#0E1B3C; padding:16px 0 14px 0;\">Superan las expectativas.<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"px-32\" style=\"padding:0 32px 30px 32px;\">\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td style=\"border-top:1px solid #EEF0F4 !important; padding:16px 0;\">\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td valign=\"top\" align=\"left\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:500; font-size:15px; line-height:1.25; color:#0E1B3C;\">Porcentaje de gastos provenientes de fuera del estado<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:11px; color:#8A8F9F; padding-top:4px;\">Solo 26% de viajes, pero una porci\u00f3n mayor de los d\u00f3lares.<\/div>\n<\/td>\n<td valign=\"top\" align=\"right\" width=\"120\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:24px; letter-spacing:-.5px; color:#223366; line-height:1;\">37<span style=\"font-size:13px; font-weight:600; color:#8A8F9F;\">%<\/span><\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-top:1px solid #EEF0F4 !important; padding:16px 0;\">\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td valign=\"top\" align=\"left\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:500; font-size:15px; line-height:1.25; color:#0E1B3C;\">Estancias m\u00e1s largas<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:11px; color:#8A8F9F; padding-top:4px;\">Visitantes de Houston, frente a 2,0 d\u00edas para el mercado local.<\/div>\n<\/td>\n<td valign=\"top\" align=\"right\" width=\"120\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:24px; letter-spacing:-.5px; color:#223366; line-height:1;\">3.4<span style=\"font-size:13px; font-weight:600; color:#8A8F9F;\"> d\u00edas<\/span><\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-top:1px solid #EEF0F4 !important; padding:16px 0;\">\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td valign=\"top\" align=\"left\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:500; font-size:15px; line-height:1.25; color:#0E1B3C;\">Mercados de Texas con mayor gasto por viaje.<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:11px; color:#8A8F9F; padding-top:4px;\">Dallas-Fort Worth lidera; DC registr\u00f3 un valor at\u00edpico $737<\/div>\n<\/td>\n<td valign=\"top\" align=\"right\" width=\"120\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:24px; letter-spacing:-.5px; color:#223366; line-height:1;\">$ 209<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"border-top:1px solid #EEF0F4 !important; border-bottom:1px solid #EEF0F4 !important; padding:16px 0;\">\n<table role=\"presentation\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td valign=\"top\" align=\"left\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:500; font-size:15px; line-height:1.25; color:#0E1B3C;\">Su categor\u00eda de mayor gasto<\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:11px; color:#8A8F9F; padding-top:4px;\">El alojamiento est\u00e1 estrechamente relacionado con la comida y el combustible, todo en el mismo viaje.<\/div>\n<\/td>\n<td valign=\"top\" align=\"right\" width=\"160\" style=\"padding:0;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:18px; letter-spacing:-.3px; color:#223366; line-height:1.2;\">Hoteles y restaurantes<\/div>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:13px; font-style:italic; line-height:1.55; color:#666B7E; padding-top:16px;\">\n                En resumen: los visitantes de fuera representan una peque\u00f1a parte del total, pero una gran parte del dinero que llega de otras zonas. Cada noche que pasamos alojados all\u00ed genera gastos en hoteles, restaurantes y combustible, dinero que de otro modo nunca llegar\u00eda a Brownsville.\n              <\/div>\n<\/td>\n<\/tr>\n<p>          <!-- WHAT WE'RE WATCHING --><\/p>\n<tr>\n<td bgcolor=\"#223366\" class=\"px-32\" style=\"background-color:#223366 !important; padding:44px 32px;\">\n<table role=\"presentation\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\">\n<tr>\n<td width=\"26\" valign=\"middle\" style=\"padding:0;\">\n<div style=\"width:26px; height:2px; background-color:#0099DD !important; line-height:0; font-size:0;\">&nbsp;<\/div>\n<\/td>\n<td width=\"11\" style=\"padding:0; font-size:0;\">&nbsp;<\/td>\n<td valign=\"middle\" style=\"padding:0; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:11px; font-weight:600; letter-spacing:1.8px; text-transform:uppercase; color:#9FDAF1;\">Lo que estamos viendo<\/td>\n<\/tr>\n<\/table>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:700; font-size:24px; line-height:1.18; letter-spacing:-.3px; color:#FFFFFF; padding:16px 0 14px 0;\">\n                Hacia el verano\n              <\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-weight:400; font-size:16px; line-height:1.62; color:#C7CEDE;\">\n                El sector del fitness lider\u00f3 el trimestre. El ritmo de visitas diarias aument\u00f3 aproximadamente 6% del primer al segundo trimestre, el incremento m\u00e1s significativo que hemos registrado, en una categor\u00eda con escasez de oferta en el \u00e1rea metropolitana. Estamos atentos a si este ritmo se mantiene y atrae nueva oferta local, y si la tendencia hacia los descuentos y los precios bajos contin\u00faa en aumento. Tambi\u00e9n estamos pendientes de los mercados fuera de la ciudad, especialmente Dallas y Corpus Christi, donde una noche m\u00e1s de estancia tiene un impacto significativo en los hoteles y restaurantes locales.\n              <\/div>\n<\/td>\n<\/tr>\n<p>          <!-- CTA --><\/p>\n<tr>\n<td class=\"px-32\" align=\"center\" style=\"padding:42px 32px;\">\n<table role=\"presentation\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" align=\"center\">\n<tr>\n<td align=\"center\" bgcolor=\"#0099DD\" style=\"padding:0; background-color:#0099DD !important; border-radius:8px;\">\n                  <a href=\"https:\/\/brownsvillecic.com\/es\/contactar-con-bcic\/\" target=\"_blank\" style=\"display:inline-block; padding:16px 34px; font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:15px; font-weight:600; color:#FFFFFF; text-decoration:none; border-radius:8px;\">Habla con nuestro equipo de desarrollo econ\u00f3mico.<\/a>\n                <\/td>\n<\/tr>\n<\/table>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:13px; color:#666B7E; padding-top:16px;\">Selecci\u00f3n de emplazamientos, propiedades disponibles e informaci\u00f3n sobre el corredor, previa solicitud.<\/div>\n<\/td>\n<\/tr>\n<p>          <!-- SOURCES --><\/p>\n<tr>\n<td bgcolor=\"#F2F4F9\" class=\"px-32\" style=\"background-color:#F2F4F9 !important; padding:26px 32px; border-top:1px solid #EEF0F4 !important;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:12px; line-height:1.6; color:#666B7E;\">\n                DRIP es compilado por BCIC a partir del tr\u00e1fico peatonal del \u00e1rea metropolitana y los recuentos de visitas a cadenas proporcionados por Placer.ai y los datos de la econom\u00eda del visitante proporcionados por Datafy (modelo Caladan 1.2, basado en datos transaccionales de Affinity Solutions), que cubren el \u00e1rea metropolitana de Brownsville-Harlingen. Las clasificaciones de residentes y visitantes siguen la metodolog\u00eda de Datafy, que distingue la actividad local dentro de un radio de 50 millas de la actividad de visitantes originada m\u00e1s all\u00e1 de 50 millas. Todas las cifras de gasto son estimaciones modeladas. Para los fines de este informe, una visita se define como un solo viaje contabilizado a una ubicaci\u00f3n rastreada, y un visitante es la persona que realiza ese viaje. Los visitantes clasificados como originarios de fuera de un distrito determinado pueden residir en cualquier otro lugar dentro del \u00e1rea metropolitana o fuera de ella.\n              <\/div>\n<\/td>\n<\/tr>\n<p>          <!-- FOOTER --><\/p>\n<tr>\n<td bgcolor=\"#172952\" class=\"px-32\" align=\"center\" style=\"background-color:#172952 !important; padding:30px 32px;\">\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:12px; letter-spacing:.5px; color:#9FDAF1; padding-bottom:16px;\">\n                <a href=\"https:\/\/facebook.com\/brownsvillecic\" target=\"_blank\" style=\"color:#9FDAF1; text-decoration:none;\" rel=\"noopener\">Facebook<\/a><br \/>\n                &nbsp;\u00b7&nbsp;<br \/>\n                <a href=\"https:\/\/instagram.com\/brownsvillecic\" target=\"_blank\" style=\"color:#9FDAF1; text-decoration:none;\" rel=\"noopener\">Instagram<\/a><br \/>\n                &nbsp;\u00b7&nbsp;<br \/>\n                <a href=\"https:\/\/x.com\/brownsvillecic\" target=\"_blank\" style=\"color:#9FDAF1; text-decoration:none;\">X<\/a><br \/>\n                &nbsp;\u00b7&nbsp;<br \/>\n                <a href=\"https:\/\/linkedin.com\/company\/brownsvillecic\" target=\"_blank\" style=\"color:#9FDAF1; text-decoration:none;\" rel=\"noopener\">LinkedIn<\/a>\n              <\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:12px; line-height:1.7; color:#C7CEDE;\">\n                Brownsville Community Improvement Corporation<br \/>\n                Brownsville, Texas\n              <\/div>\n<div style=\"font-family:'Montserrat','Helvetica Neue',Helvetica,Arial,sans-serif; font-size:12px; line-height:1.7; color:#8A8F9F; padding-top:14px;\">\n                Copyright \u00a9 2026 BCIC. Todos los derechos reservados.\n              <\/div>\n<\/td>\n<\/tr>\n<\/table>\n<p>        <!-- ===================== \/EMAIL CARD ===================== --><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p>  <\/center>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>THE SUMMER ISSUE DRIP Data Report, Insights &amp; Projections from BCIC Research Issue No.&nbsp;01 Quarter Q2&nbsp;2026 Coverage Apr-Jun &nbsp; &nbsp; The Read This is the first issue of DRIP, our quarterly read on where Brownsville&rsquo;s economy is heading. Each issue turns the foot-traffic and spending data we track all year into a short read on [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4377,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","feature_success_story":"false","footnotes":""},"categories":[53,48,45],"tags":[],"class_list":["post-4341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economic-updates","category-economic-development","category-sports-tourism"],"_links":{"self":[{"href":"https:\/\/brownsvillecic.com\/es\/wp-json\/wp\/v2\/posts\/4341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brownsvillecic.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brownsvillecic.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brownsvillecic.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brownsvillecic.com\/es\/wp-json\/wp\/v2\/comments?post=4341"}],"version-history":[{"count":0,"href":"https:\/\/brownsvillecic.com\/es\/wp-json\/wp\/v2\/posts\/4341\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brownsvillecic.com\/es\/wp-json\/wp\/v2\/media\/4377"}],"wp:attachment":[{"href":"https:\/\/brownsvillecic.com\/es\/wp-json\/wp\/v2\/media?parent=4341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brownsvillecic.com\/es\/wp-json\/wp\/v2\/categories?post=4341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brownsvillecic.com\/es\/wp-json\/wp\/v2\/tags?post=4341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}